The Importance of Website Analytics and Tracking
In the new digital age we are in, where success is measured by likes, comments, followers and site visitors, there is a need to know how all of that translates into revenue and profit. How do we do that?
Google Analytics also referred to as (GA) is a user-friendly, easy-to-use tool to help measure and track the who, what, where, when, why and how your followers, subscribers, site visitors and customers are reaching you. It give you the ability to take a deep-dive into how your customers are behaving on your site, what they are looking at, how your site is performing and who your customers are. It allows you to set up custom tracking that caters to YOUR specifications while being able to track all types of Ecommerce data such as purchase revenue, transactions, product performance, sizes, colors and where it was purchased from. Now talk about details!
Why do we need this? Simple, Return on Investment. at the end of the day, all of your marketing efforts need to be profitable and can be quite challenging with so many platforms including Online Advertising, Instagram, Facebook, Twitter, Email Marketing, Website Shoppers, etc… The idea is that we need to see which of these campaigns or channels is ultimately making your small business the most profit so that we can focus our efforts on what is working and building off of that.
At the end of the day, its all about knowing your business, and what better way to do that with Google Analytics.
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Dorian Lair – LAC Designs & Consulting