New Offering – Custom Athletic Apparel Design

We Do It All! Given that we are am athletic company, it’s only proper that we offer custom athletic apparel design. If you need mock-ups or design ideas created, then you came to the right place!

Recently, we designed a set of custom uniforms for our company’s athletes who participate in local and competitive soccer here in the St. Petersburg, FL area to promote our company. It give us a great opportunity to showcase our first production design in action.

At the moment, all production is done through a third-party, while the design is done in house. If you or someone you know may be looking for custom sports or athletic apparel design help, contact us right away for a quote!

Final Design



Lair Athletic Co.

LAC Designs- The Importance of Website Analytics and Tracking

The Importance of Website Analytics and Tracking

Google Analytics

In the new digital age we are in, where success is measured by likes, comments, followers and site visitors, there is a need to know how all of that translates into revenue and profit. How do we do that?

Google Analytics also referred to as (GA) is a user-friendly, easy-to-use tool to help measure and track the who, what, where, when, why and how your followers, subscribers, site visitors and customers are reaching you. It give you the ability to take a deep-dive into how your customers are behaving on your site, what they are looking at, how your site is performing and who your customers are. It allows you to set up custom tracking that caters to YOUR specifications while being able to track all types of Ecommerce data such as purchase revenue, transactions, product performance, sizes, colors and where it was purchased from. Now talk about details!

Why do we need this? Simple, Return on Investment. at the end of the day, all of your marketing efforts need to be profitable and can be quite challenging with so many platforms including Online Advertising, Instagram, Facebook, Twitter, Email Marketing, Website Shoppers, etc… The idea is that we need to see which of these campaigns or channels is ultimately making your small business the most profit so that we can focus our efforts on what is working and building off of that.


At the end of the day, its all about knowing your business, and what better way to do that with Google Analytics.

Want to learn more?  Click Here

Need some help with setup? Contact Us Contact Us

Dorian Lair – LAC Designs & Consulting